A lot of people became concerned over the “backwards” swoosh on the jerseys of the NFL players tonight. At first glance, the logo does look very weird. The Nike logo is one of the most recognizable logos in the world, so obviously people would be taken aback.
These logos, though they appear backwards, are staying true to the way Nike has always branded their apparel. For instance, if you look at any pair of Nike shoes, the right shoe will be sporting the logo the same way it appears on their jerseys, we are just used to seeing it displayed this way.
Go ahead, pick up your right shoe and hold it in front of you.
See what I mean? Used to it.
Now take another look at the jersey above. It looks a little ridiculous even though the swoosh is going the same way.
So while it may appear that Nike screwed up the jersey, I can assure you they did not. Phil Knight has been in the business for quite sometime and I think it’s safe to say he knows what he is doing.
h/t to Busted Coverage for the Vick screen grab