Last month, we all had a great laugh at the viral ad that K Mart put out to promote their new free shipping. In the spot, the customers were happy to hear they could “ship their pants” for free. It was highly funny and got their name in a lot of conversations. They really nailed the use of a viral marketing campaign their first go round.
Now we are treated with another video to behold. K Mart is now offereing $0.30 off per gallon of gas (who knew that K Mart had their own gas stations?) to members of their store for every $50 they spend.
Naturally that means they are giving “big ass savings” on their gas. Watch the video. They nailed it again.